Project management of innovation and design driven product and brand extensions, as well as planning and facilitation of creative resources and stakeholders.

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My area of expertise is interdisciplinary design management, the cross-functional development of product, design and creative strategies as well as the alignment of brand and product aesthetics and their continuous challenge to changing markets. 

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Product Owner / Project Manager

 

Organization and scaling of creative resources

 

Design competence, process and network management

 

Creative Process Controlling / Design in Value Analysis

 

Design Thinking

 

Pitch Consulting 

 

Design Research (Trend Research / Customer Centricity)

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Innovation Management / Design Management

 

​Design Strategy*

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*Efficiency and pace of an intertwined trend, design and market strategy are key to successful, brand-oriented product development and accelerated success. Design strategy involves the integration of design, marketing, development and production to strategically conceive products according to target group-oriented requirements. It is a decisive success factor for the achievement of entrepreneurial goals.

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Design Strategy is therefore not just a task for creatives, but within the framework of corporate strategy. For this reason, it is logical to closely link the work of designers and managers.​